Portfolio
I have excelled in leadership positions, and I pride myself on my ability to build consensus with cross-functional teams and maintain open lines of communication. Throughout my career, I have demonstrated my expertise in spearheading innovative marketing initiatives, scaling communication and marketing teams, and optimizing departmental efficiency.
Award Winning Review Strategy
Launch Credit Union executed an in-house review strategy that within five months, boosted their overall rating across 15 locations from 2.89 to 4.24 out of 5 stars. The strategy improved local Search Engine Optimization, increased morale company-wide, and the reviews obtained were used as user-generated content for marketing campaigns.
Media Coverage
Carlee Mixon and Launch Credit Union Earn Image Award
The award honored the strategy and results from a campaign designed to increase local search and Google Reviews ratings for Launch Credit Union. Mixon saw the need to increase the overall Google ratings for Launch CU and implemented the campaign with the help of the entire employee base of the credit union.
Launch Credit Union’s Carlee Mixon Receives Image Award at Annual FPRA Conference in Orlando
“Reviews influence 85% of consumers in discovering a local financial institution and four out of seven search ranking factors for local Search Engine Optimization (SEO) are review related. Our online reputation was not a good representation of who we are as a company, so we developed an in-house review strategy,” said Mixon.
Display Ads
Organic Social Posts
On-Air Interview
Recommendations
I have had the pleasure of working alongside Carlee both personally and professionally. At Launch Credit Union, she stands out as a Subject Matter Expert in the Marketing department and is highly sought after for inclusion in new project initiatives. Carlee’s creativity and dedication are truly remarkable, making her an invaluable friend and colleague.
Tristan Bailey, Project Manager (PMO), Launch Credit Union
Carlee and I have worked together for over two years on the Space Coast FPRA Board of Directors. Some view volunteer positions as a way to diversify their resume, but Carlee has been an extremely active board member from the beginning. She started on the board in one of the most demanding positions and has thrived in that role over the past two years. Carlee’s strong work ethic and attention to detail have shown through on every project she tackles. In addition to the requirements of her position, she hasn’t hesitated to offer her support others on the team. Her approach is thorough and steady but innovative. Carlee is constantly looking for new opportunities to grow herself and her skillset and I look forward to our continued work together.
Rachel Horst, PIO, Brevard County Government
Carlee is a superstar! An exceptionally intelligent and talented marketer with a specialty in digital advertising. Carlee is very involved in her community and local organizations. She works hard to continue her training to maintain her expertise in her various fields of digital marketing and the banking industry. Carlee is a strong leader- creating a healthy workplace culture. She shows her team members regularly how much their contributions are valued in the workplace.
Jennifer Rhodes, Local Sales Manager, WKMG News 6
Carlee is an extremely talented marketing and communications professional. Her knowledge and expertise in the areas of advertising and marketing are unmatched and her dedication to the field is very impressive. Her skills have benefited the Space Coast Chapter of Florida Public Relations and elevated our communications to the next level. She’s fantastic to work with and a natural born leader.
Abby Hemenway, APR, PIO Manager, Space Coast Transportation Planning Office
Carlee is a true winner! I played college softball with Carlee and then had the opportunity to work with her on a professional level and the same skills, work ethic & competitiveness you find on the ballfield you will find in real life with Carlee. I’m proud to recommend her.
Kendall Kennedy, Bottom Line Marketing
Carlee is an intelligent and hardworking Marketing Director whom I’ve had the pleasure of working with for the past couple of years. She is a leader you want on your team!
Jackie Brooks, CEO, Bottom Line Marketing
Carlee possesses the rare skill of being able to focus on the smallest detail of a marketing plan and understand how every detail can impact the success of the marketing campaign.
I have observed Carlee on the forefront of development, planning, and implementation of complex marketing plans. Carlee has been key in the creation and presentation of marketing plans to executives and other business leaders while maintaining professionalism and establishing strong relationships through trust and satisfaction. She has also been very active in researching potential business/marketing opportunities and expanding her knowledge base to meet the changing business landscape.
Above all, she empowers those around her to meet and exceed the already high standards that she has placed for herself.
Joshua McKinney, National Sales Director, Keystone Media International