Experience

Launch Credit Union – Merritt Island, Florida 2019 – Present

Digital and Brand Marketing Lead

Lead a marketing team of 5 in collaboration with the VP of Marketing, driving strategic direction and execution of
marketing campaigns. Oversee all aspects related to website, social media, Search/Display, SEO, email, CRM, lead
generation, and OTT/Pre-Roll initiatives. Leverage tools to analyze the effectiveness of marketing, identifying trends,
patterns, and opportunities to enhance marketing efforts and maximize return on investment (ROI). Consult with
credit union departments and manage various vendor relationships to create marketing strategies and campaigns
that are strategic, creative, and integrated.

Key Achievements/Contributions:

  • Create and manage compliant campaign copy and disclaimers, coordinating approval through inside counsel and ensuring clear communication across the credit union.
  • Played an instrumental role in the company’s intranet project by building and implementing the platform; currently the sole administrator authorized for backend modifications.
  • Specialize in effective written and verbal communications across all organizational levels, from members to staff, executive teams, and the board of directors.
  • Continuously exceed targets in business account growth, membership growth, loan growth, deposit growth, and product adoption.
  • Revamped and maintain the company’s WordPress website aimed at delivering a seamless user experience.
  • Regularly serve as a subject matter expert on project teams to ensure the marketing portion is executed effectively and aligns with overall strategic goals.
  • Devised and implemented an award-winning review strategy, elevating overall Google rating from 2.89 to 4.37 within six months and continually monitoring online sentiment. (Currently rated 4.60/5 stars across 15 verified locations).
  • Partnered with HR to launch a multi-platform hiring campaign, creating content for Indeed, LinkedIn, and the company website; produced employee testimonial videos to enhance brand reputation and attract top talent.

Hudson’s Furniture – Corporate Office, Sanford, Florida 2018 – 2019

Marketing Director

Led overall internal and external communications, including employee emails, company newsletters, direct mail, and customer emails. Approved all marketing creatives, including TV commercials, direct mail, and digital and print materials. Managed agency partnerships to optimize collaboration and marketing outcomes.

Key Achievements/Contributions:

  • Administered digital marketing planning and budgeting worth $400K per month through strategic planning and accurate forecasting.
  • Generated approximately $30K/month in co-op revenue from featured vendors, offsetting marketing costs.
  • Directed digital strategy, including social media, SEM, SEO, and email for optimal online presence.
  • Managed initiatives such as Angel Tree and Back to School Supply Drives supporting local communities.
  • Served as Hudson’s spokesperson during on-air interviews with local television stations.

Mixon Real Estate Group – Okeechobee, Florida 2014 – 2018

Internet Marketing Consultant

Managed company’s Facebook page, driving user engagement through captivating and informative content. Assisted in crafting compelling advertising copy and reviewed and edited materials. Negotiated favorable marketing contracts, leveraging television background, PPC expertise, and industry connections to guide the owner in making informed decisions for the small business.

Key Achievements/Contributions:

  • Revamped company’s GoDaddy website, providing fresh, user-friendly experience for clients.
  • Performed comprehensive SWOT analysis, guiding broker/owner to recruit bilingual agents for enhanced customer assistance.
  • Boosted SEO through deployment of review strategy, elevating local SEO via Google Business Profile optimization, and establishing connections with trustworthy business partners such as lenders and title companies.
View Resume

Volunteer Work

  • VP of Communications, Florida Public Relations Association – Space Coast Chapter, Florida
  • Board Member, LeadershipFPRA- Florida Public Relations Association (Present)
  • Committee Member, Florida Public Relations Education Foundation- Florida Public Relations Association (Present)

Additional Experience

  • Content Creator, Morgan Financial – Rockledge, Florida
  • Enrollment Management – Admissions, Middle Georgia State College (Macon State College) – Macon, Georgia
  • Marketing Consultant/Account Executive, 41-NBC – Macon, Georgia
  • Assistant Softball Coach, Thomas University, Thomasville, Georgia