Experience

Launch Credit Union – Merritt Island, Florida 2019 – Present

Senior Digital Marketing Specialist

Oversee all aspects related to website, social media, Search/Display, SEO, email, CRM, lead generation, and OTT/Pre-Roll initiatives. Develop and implement robust digital marketing strategies that increase brand visibility and customer engagement. Streamline onboarding, promotional updates, e-newsletter, and special events.

Key Achievements/Contributions:

  • Collaborate with credit union departments and manage various vendor relationships to create marketing strategies and campaigns that are strategic, creative, and integrated. Continuously exceed targets in membership growth, loan growth, deposit growth, and product adoption.
  • Implemented our company Intranet to streamline communications, setting read and confirms to ensure specific departments were notified of key communications and tracking for accountability.
  • Revamped and maintained the company’s WordPress website aimed at delivering a seamless user experience.
  • Implemented an OTT/Preroll strategy to enhance brand awareness and executed a targeted B2B campaign, resulting in improved audience reach and engagement.
  • Devised and implemented an award-winning review strategy, elevating overall Google rating from 2.89 to 4.37 within six months and continually monitoring online sentiment. (Currently rated 4.50/5 stars across 15 verified locations).  The strategy improved local Search Engine Optimization, increased morale company-wide, and the reviews obtained were used as user-generated content for marketing campaigns.
  • Organize and execute various events, including grand openings, after-hours educational programs, webinars, and seminars, ensuring smooth operations and high levels of participant engagement.

Hudson’s Furniture – Corporate Office, Sanford, Florida 2018 – 2019

Marketing Director

Led overall internal and external communications, including employee emails, company newsletters, direct mail, and customer emails. Approved all marketing creatives, including TV commercials, direct mail, and digital and print materials. Managed agency partnerships to optimize collaboration and marketing outcomes.

Key Achievements/Contributions:

  • Administered digital marketing planning and budgeting worth $400K per month through strategic planning and accurate forecasting.
  • Generated approximately $30K/month in co-op revenue from featured vendors, offsetting marketing costs.
  • Directed digital strategy, including social media, SEM, SEO, and email for optimal online presence.
  • Managed initiatives such as Angel Tree and Back to School Supply Drives supporting local communities.
  • Served as Hudson’s spokesperson during on-air interviews with local television stations.

Mixon Real Estate Group – Okeechobee, Florida 2014 – 2018

Internet Marketing Consultant

Managed company’s Facebook page, driving user engagement through captivating and informative content. Assisted in crafting compelling advertising copy and reviewed and edited materials. Negotiated favorable marketing contracts, leveraging television background, PPC expertise, and industry connections to guide the owner in making informed decisions for the small business.

Key Achievements/Contributions:

  • Revamped company’s GoDaddy website, providing fresh, user-friendly experience for clients.
  • Performed comprehensive SWOT analysis, guiding broker/owner to recruit bilingual agents for enhanced customer assistance.
  • Boosted SEO through deployment of review strategy, elevating local SEO via Google Business Profile optimization, and establishing connections with trustworthy business partners such as lenders and title companies.
View Resume

Volunteer Work

  • VP of Communications, Florida Public Relations Association – Space Coast Chapter, Florida (Present)
  • Board Member, LeadershipFPRA- Florida Public Relations Association (Present)
  • Committee Member, Florida Public Relations Education Foundation- Florida Public Relations Association (Present)

Additional Experience

  • Content Creator, Morgan Financial – Rockledge, Florida
  • Enrollment Management – Admissions, Middle Georgia State College (Macon State College) – Macon, Georgia
  • Marketing Consultant/Account Executive, 41-NBC – Macon, Georgia
  • Assistant Softball Coach, Thomas University, Thomasville, Georgia